When we discuss the need for a media revival in Pakistan, we are speaking of a much larger societal revival. Media is not just a source of entertainment or information; it has become a powerful force that shapes the values, behaviors, and perceptions of an entire society. To restore the moral fabric of Pakistan, we must first understand that the state of our media is a reflection of the state of our society. If we want to revive the media, we must focus on curing the underlying disease, not just the symptoms. Addressing the issues within the media is essential because it has the power to guide society in one direction or another. Therefore, the media must be carefully managed and directed toward uplifting our collective values and traditions.
1. Identifying the Root Cause: Treating the Disease, Not Just the Symptoms
The first step in any meaningful change is to diagnose the real problem. For years, there has been widespread acknowledgment of the depravity, moral decay, and lack of discipline in our society. Yet, too often, we focus only on the symptoms of this decline, such as rising instances of violence, disrespect for cultural norms, and the growing prevalence of immorality in the media. However, until we address the root causes—such as the pervasive negative influence of media—we cannot expect any real change.
The root of the issue lies in how media influences society. If we continue to talk about the lack of morality in the public sphere without addressing how the media is propagating these issues, it will be akin to applying a bandage to a wound without treating the infection. We must look beyond the surface level and investigate the underlying factors that contribute to the spread of depravity.
2. The Power of Media: A Single-Handed Driver of Society’s Direction
In today’s world, the media is not just a passive source of information; it is a primary force shaping society. Whether through television, films, social media, or advertising, media plays a pivotal role in guiding public opinion, shaping norms, and influencing behaviors. The content that is broadcast to the public determines how people perceive themselves and the world around them.
The problem, however, is that media has become a force that can steer society in any direction—positive or negative. If the media promotes positive, wholesome content that aligns with our cultural and moral values, it can help reinforce the pillars of a strong society. But if it normalizes immorality, glorifies violence, and misrepresents our traditions, it will lead to the degradation of our values.
3. The Need for Media Management: Steering the Ship in the Right Direction
Given the immense power of the media, it is crucial that we manage it responsibly. Media is no longer just a passive tool for entertainment; it is an active driver of societal change. It is not enough to merely criticize the immoral content being aired; we must actively take steps to redirect media content towards something that uplifts society.
This is not just about censorship—it is about taking charge of the media landscape. Whether it is television dramas, films, or even digital media, we must ensure that what is being produced and consumed aligns with the values of our society. A free media system is important, but freedom without responsibility can lead to chaos. We need a media system that is accountable, transparent, and aligned with the cultural and moral values of Pakistan.
4. Reclaiming Media for the Good of Society: A Holistic Approach
Reviving the media is not just about eliminating harmful content; it’s about creating content that serves as a positive force in society. We have an abundance of untold stories that can educate, inspire, and uplift the public. From dramas that showcase our history and cultural heritage to films that portray the values of family, respect, and honor, the media has the potential to be a powerful tool for good.
But for this to happen, there must be a concerted effort to support and create content that reflects the true essence of our society. It is not just about opposing what we don’t like—it’s about actively promoting what we believe in. Content that highlights our national heroes, our traditions, and our Islamic values should be encouraged, funded, and celebrated. The more positive content we create, the more we can influence the next generation to follow these values.
5. Ensuring Legal and Shariah Accountability: The Role of the Law
It is important to understand that the revival of the media must be done within the framework of Pakistan’s laws and Islamic teachings. While we advocate for media freedom, we also believe that there must be boundaries. Content that promotes harmful behavior—whether it’s violence, disrespect for women, or the normalization of sinful acts—cannot be allowed to continue unchecked.
The legal system must step in when media content violates both Pakistani law and Shariah law. We must ensure that media outlets are held accountable for their actions and that those who air immoral content face consequences. The legal and Shariah systems in Pakistan are designed to protect the moral integrity of the society, and these laws must be enforced to prevent further harm.
6. A Call for Unity: Mobilizing Society to Take Action
The media cannot be transformed by one individual or organization alone. It requires a collective effort from all sectors of society—government, legal professionals, media producers, and citizens. Lawyers, activists, and concerned citizens must come together to fight against the immoral content that is harming our nation’s values. By filing legal complaints, organizing campaigns, and advocating for better content, we can begin to reclaim the media for the betterment of society.
Furthermore, as Pakistanis, we must recognize that this is not just a fight for cultural preservation—it is a fight to ensure that the next generation inherits a nation that upholds the values of honor, dignity, and respect for Islam.
Conclusion: The Path to Revival Begins with Us
Reviving the media is not just about criticizing what is wrong—it’s about taking action to make things right. If we want to revive Pakistan, we must first revive our media. By managing and directing media content in line with our cultural and Islamic values, we can ensure that the messages being sent to society are positive, constructive, and aligned with the values of honor and dignity.
This task is not easy, but it is necessary. If we do not take charge of our media, we risk losing the very essence of our nation. Let us rise together to demand a media that serves the public good and works to uplift society. The revival of the media is the revival of society—and it begins with each of us.